why watchmeburn.

reality became too absurd to ignore.

and somehow, easier than ever to scroll past.

another headline.
another statistic.
another thing that should probably make you feel something.

then the next thing loads.

watchmeburn exists to make the number land.

one burn.
one number.
no twenty-paragraph explanation of how you should feel about it.

just reality, sitting there.

and then a choice.

because seeing something is not the same as acknowledging it.

and when thousands of other people acknowledge the same thing, a statistic stops feeling abstract.

you realise:

i am not the only one seeing this.
i am not the only one feeling this.

that is watchmeburn.

the burn that makes reality impossible to ignore.